AI Ads Platform

Phase 1 MVP: AI-generated Meta lead ads with human approval. See docs/MVP_SPEC.md.

• Lead hub

  Meta webhook → lead store → Bitrix24, with 15-minute reconciliation

  Scaffolded

• Action Gateway

  Mode policy, guardrails, idempotency, audit

  Core logic + tests

• Compliance engine

  IE aesthetic clinic rule pack, lexicon and claims checks

  Core logic + tests

• Rules engine

  CPL pause, no-lead pause, fatigue

  Core logic + tests

• Brand kit & creative studio

  Website scrape, AI copy and images, template composer

  Sprint S3

• Approval inbox

  Approve, edit or reject with reason codes

  Sprint S4

• Campaign launch & monitoring

  Paused-first launch, insights sync, kill switch

  Sprint S5